Nixon celebrates 25 years of not just telling time but focusing their time on the athletes, sports, lifestyle, and culture shared by skateboarders, snowboarders, and surfers alike. To capture the essence of Nixon’s first 25 years, the brand partnered with acclaimed filmmaker Patrick O’Dell, who dove deep into the fascinating stories and characters that have shaped Nixon’s success. Watch as Nixon invites athletes, photographers, and musicians like Todd Richards, Paul Rodriguez, Grant Brittain, Robert Trujillo, and present-day rippers Nora Vasconcellos, Jill Perkins, Caitlin Simmers, and Zion Wright to share their stories of what Nixon means to them.

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