Zero is the brainchild of handrail pioneer Jamie Thomas. What began in the mid-90s as an apparel brand quickly branched out to boards, then a team of rippers, and thus began an assault on handrails all over the world. From Thrill of it All to No Cash Value, and every trick in between the Zero brand earned its place in skateboarding’s history books—right next to the definition of Gnarly. Three consecutive King of the Road wins will attest.