The Dew Tour Experience opened on Friday and continued through the weekend, and featured community ride day events, autograph sessions with the Dew Tour pros, raffles, giveaways, and interactive experiences, as well as free access to watch the Dew Tour competitions and a live performance on Saturday night by Mix Master Mike.
Photos by Andrew Durso
Fans loaded down with swag – from free snowboards, helmets and headphones to free samples, snacks, stickers, and more – all a common sight at the Dew Tour Experience.
Dew Tour partners with activation booths at Copper Mountain’s Burning Stones Plaza and Center Village base area over the weekend included Mountain Dew, Pacifico, U.S. Air Force Reserve, Roxy, Albertsons, Safeway, Circle K, Boarding For Breast Cancer, Sun Bum, Nixon, Renewal by Andersen, Mountain Vibes, Beyond the Boundaries, Save A Brain, Mizu, Ethika, Flock Freight, Slush Magazine, Snowboarder Magazine, Don Julio, Smirnoff, and Bulleit.
While free samples, prizes, and product giveaways abound, experience is the keyword for many of those partners.
- At the Mountain Dew booth, fans spun the wheel to try to win snowboards, headphones, Dew Tour merch, and other prizes, while sampling the newest Mountain Dew flavors.
- Pacifico had a snowboard setup inspired by mechanical bull riding.
- Roxy events over the weekend included snowboard demos, sweepstakes giveaways, a photo booth, and Saturday’s Hot Chocolate Happy Hour from noon to 2 pm, featuring Roxy-sponsored riders competing at Dew Tour.
- The U.S. Air Force Reserve is offered a USAF virtual airborne experience, a virtual reality performance lab teasing some of what new recruits encounter.
- Boarding For Breast Cancer (B4BC) held a community ride day event on Friday in partnership with Beyond The Boundaries, and on Saturday hosted the Pink Poker Run from 11 am to 1 pm and a 2 pm tribute ride with MTN DEW athletes Danny Davis, Red Gerard, and Sean Malto, honoring victims and survivors of breast cancer.
- Beyond The Boundaries, known for running snowboard camps and tours for women, offered coaching and clinics all weekend in Copper Mountain’s terrain parks, and also had free snowboard raffles and more at its booth at the base area. “It’s a really awesome experience bringing all these women together into one place,” says Beyond the Boundaries coach Ari Morrone. “It’s really inspiring to see all these ladies just hyped to get into the sport. Dew Tour is a really cool place to spread women’s snowboarding to a lot of other people and has become a really great partner for us. It’s amazing how much progression there is on the women’s side and we’re grateful to be a part of it all.”
Most importantly, the Dew Tour Experience provided free access to all the action in the Dew Tour ski and snowboard Superpipe and Super Streetstyle events, all from the Center Village base area.
Saturday’s events started with the Men’s Ski Superpipe at 11:15 am. Women’s Snowboard Superpipe started at 12:45 pm, and MTN Dew athlete Danny Davis screened his Ark snowboard film at 4 pm. The nighttime action started with Women’s Snowboard Super Streetstyle at 5 pm, followed by a DJ set from Mix Master Mike at 6:30 and the Men’s Ski Super Streetystyle at 7:30.
Sunday’s finals began with Men’s Snowboard Superpipe at noon, followed by a Superpipe High Air & Best Trick Jam presented by U.S. Air Force at 1:30. Women’s Ski Super Streetstyle at 5 pm and Men’s Snowboard Super Streetstyle at 7:15 closed out the show.