etnies is putting its breast foot forward by partnering with Boarding for Breast Cancer (B4BC) to produce a capsule collection that celebrates “boobies” of all shapes and sizes. With three shoe styles to choose from and a t-shirt, this collection pays homage to B4BC’s deep roots in skateboarding and celebrates life at every turn on and off the board. A portion of the proceeds from every etnies x B4BC product purchased will go to B4BC’s education, prevention, and survivorship programs. B4BC is a nonprofit foundation that advocates early detection and a healthy, active lifestyle as the best means for breast cancer prevention.
The capsule collection includes the Scout x B4BC, Fader x B4BC, and Marana Slip x B4BC. Each style is decked out with black and tan “boobie” prints. Designed and tested by Ryan Sheckler, the Marana Slip x B4BC is a vegan shoe with a Force Shield reinforced upper, Foam Lite molded footbed, and Geo-Hex tread pattern. Designed for convertible drop-top access, the vegan Scout x B4BC has rubber pods for traction, a spandex interior, and Foam Lite insole. To round out the footwear collection, the Fader x B4BC has a mid-sole egg-crate construction, rubber outsole, and padded tongue and collar.
Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention and support programs. B4BC has educated more than 1,000,000 young people on how to do a self-breast exam. B4BC is well-connected in the action sports industry and is dedicated to giving back to local communities and like-minded organizations.
etnies x Boarding for Breast Cancer Collection is available here:
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