(Photo above: Chloe Kim, Kelly Clark, Danny Davis, Ben Ferguson, Burton Snowboards chairman and founder Jake Burton and head designer of Burton’s Olympic uniform program Greg Dacyshyn gather to release the astronaut inspired uniforms.)
One of snowboarding’s most respected brands, Burton Snowboards has for their fourth consecutive Olympic games created team uniforms for the U.S. Snowboard Team. Burton’s Founder and Chairman Jake Burton recognizes that “the sport of snowboarding is neither nationalistic nor team-oriented in nature; however, all of that changes for a minute every four years during the Olympic games.” Thus, enlisting the trusted brand name to create a uniform to represent the U.S. as a whole.
The space cadet inspired kit pays homage to the 1960s U.S. astronaut space suits that give riders a retro aesthetic. The idea behind astronaut inspired uniforms “gave us an incredible platform to push the innovation and technology of the garments” says Greg Dacyshyn, Head Designer of Burton’s Olympic uniform program. “My hope is that these pieces help the athletes go where no rider has gone before.” Just like the brave American astronauts of the 60s, pushing the envelope of human capabilities is only possible with the help of innovative equipment.
Just under 100 days until the start of the Olympics in PyeongChang, Korea, the U.S. snowboard team will be ready to blast off towards victory.
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